Our Story
Coming in from humble beginnings Mr. Sam Surin built his career as a tailor, stylist, consultant and fashion designer into a brand going by the name of Sam Surin. Initiating out of a small shop in Bangkok he travelled the world arranging fitting meetings for his clients and providing the best in class services as he built the factory and developed the process into a scalable business.
Learning from the school of life and being influenced by the cultures of places like Italy, Paris, London and Germany, he developed the art of tailoring a suit into a streamlined process that now produces over 200 pieces of garment with customizations on a daily basis. Sam’s infatuation for fashion started at a very young age. He started his professional journey with a desire to provide high quality fashion clothes to people, not limited to only a small selected section. He always desired to amalgamate the cutting edge modern technology with age old manual craftsmanship so that he could produce more quality clothes for a broader section of the society without having to lose the personalized attention required in a bespoke garment. He established his company in 1989 now mostly known by its leading brand name SAM SURIN.
It started with a very small yet like minded team, which has in all these years become like a big family of over 450 professionals. His company’s customer base worldwide is growing fast with word to mouth recommendations by the satisfied customers. Instead of spending humongous amounts on Advertisements and Marketing he rather chooses to spend that amount on ensuring the best after-sales services and quality in products for our clients.